![]() ![]() The lack of dialogue around sex can lead to misinformation and abuse, Aiyappa warns, adding that even efforts to introduce a broader sex education curriculum in schools have faced a backlash.Īnushka Gupta says she realised things needed to change when she returned from working abroad and struggled to find even basic sexual health products such as contraceptives and lubricants. Politicians and the police have also been accused of raiding hotels, nightclubs and attacking young people for public displays of affection, drinking or wearing immodest clothing.Ī haul of vibrators and dildos was seized by customs last year - the result of a boom in online orders during pandemic lockdowns - because Indian law still bans the import of "toys that resemble human body parts". Vigilante groups have attacked couples they believe are not behaving in line with "Indian values". ![]() While one India has accepted and changed, another is changing slowly and another is still 10 or 20 years behind," sex education specialist Jaya Aiyappa says. "There are many Indias when it comes to sexual awareness. There are a growing number of services for India's sexually curious: fellow start-up Gizmoswala offers same-day delivery on bondage kits for Mumbai residents, while LoveTreats exhorts online shoppers to discover their "naughty side" with lingerie sets and remote-controlled vibrators.īut they still need to contend with wider society - particularly older, more conservative generations that idolise female virtue and honour, and a culture where arranged marriages are still the norm. "(We want to) just remove all of that misogyny, sexism from this idea and just make it something that's beautiful, that's natural, universal," Anushka, who left her job at WeWork to become an entrepreneur, explains. Using a targeted social media campaign, they say they are trying to reframe the conversation around sex away from often "sleazy" portrayals in Bollywood movies. They have made more than a dozen hires and now ship to nearly 200 cities nationwide. The Guptas began shipping out discreetly packaged vibrators - "massagers" in MyMuse's genteel parlance - candles, and lubricants from a spare bedroom in their home during last year's Covid-19 lockdowns.īenefitting from capital pouring into Indian tech start-ups during the pandemic, the firm received seed funding from venture capitalist firms. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |